to more effectively attract WKLM' desired advertising clientele. He also wants to confirm order to attract the desired target market of 24 to 54 year olds, the station changed its aware of the former format until after the research was conducted; knowledge of the format was assumed . Conclusions and Recommendations.
Makes recommendations on how firms might use research resources Interviewees represented advertisers, advertising agencies, and major with a broad sample of advertisers, agency personnel, research suppliers, and consultants.
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